The journey of a product reaching our screens via the GAON ORIGINALS website is supposedly not that easy. It's an expedition, a drive through the cultures, from valued creations to a branded production. To extract most of the practiced resources and to support root designers of the products, we apply the theory of working groups. We ask the villagers to work in groups of fifteen to twenty people. The idea is to let each one of them shine individually. In small groups, it is easy to incorporate and know each one of your other group members distinctively.
After there is a cluster of such self-help groups and farmer interest groups, we scheme a farmer producer company or beneficiary. The beneficiary is the block that is in the connection of farmers directly. The beneficiaries collect the handicrafts and submit them to us, from there onwards it is our responsibility to brand and promote the products on the online platform. The beneficiaries are fully ordered and working bodies, with the exact knowledge of the village and the people. It acts as a bridge between the website and the villagers, compacting the communication differences and maintaining a transparent working scheme for both ends.